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Jewelry and Inspiration

What is the most fun about designing jewelry?  Playing!! I get the most from spending time playing, not producing, filling orders, or even...

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Friday, April 29, 2016

San Francisco International Gift Fair or SF Market....Where did it go?

I have been attending the SF show in, obviously, San Francisco, for many years.  Many seasons it is the only show I am able to do.  It has over the years had fewer, and fewer buyers, but has still maintained, for me at least, a decent amount of buyers.

Now in its hay day it had so many buyers you couldn't see the floor, and you could barely keep up.  Those days ended many, many years ago.  The question has always been where did the buyers go?  Well my take is technology.  Once the internet came along, access became easier on so many different levels and people decided not to go to shows as much.  Also the number of shows has increased.  There are so many different types of shows: fashion, accessory, gift, baby, car, etc, etc. that one can only handle going to so many so you have to pick and choose.

That is the same for a business.  It has always been a struggle for me to decide where do I go?  I have tried lots of different shows, and although they all have their perks, ultimately in SF I still have always done very well.

So this winter we were told that the show could no longer be hosted in the Moscone Center and that it was moving to San Mateo, well for me that wouldn't work.  I have childcare, people that come into the city to help me, etc. and they all take the bus, train and then we have easy access to do things with my son.  So I had decided that there would be no summer SF show for me, I will be going to either Magic or ATS.

But then they sent out a notice that the show is cancelled all together.  I thought to myself, oh my goodness, how could they??  So many of my friends from the show rely on it for a portion of their revenues, and many for contact with old customers.  It will clearly impact them.

But ultimately, I am sad to think maybe the show doesn't come back.  I am hoping there is some strategy to their plan, that they continue to offer this regional show, but maybe with a new approach.  Creating a buzz.

Wednesday, April 27, 2016

Amazon, Handmade and Jewelry

Not to long ago, I was approved to join Amazon Handmade.  Now selling jewelry online is difficult.  Pictures are everything.  Good pictures can be difficult to take.  And then if you aren't able to take them, finding someone who can, can be difficult.

But I was fortunate to find a good photographer, who recently raised all her prices, and I now have good pics of my designs.  So I am working on updating my sites online where I sell my items.

I am always a little hesitant to start something new.  I did it with 11main and then they were bought out and that was the last I saw of any communication from them, or anything movement in general.  I have Etsy, but I still wonder how that truly works.  I think they have their "favorites" to some degree.

But Amazon has shown as a possibility in the sense that I have received quite a few sales in just a short amount of time.  So is it my pictures, or maybe people are realizing how wonderful my designs are, LOL.  Or is it Mother's Day?  I think it's the latter.  But with the holiday around the corner we will find out soon!!

#Amazon #Handmade #Jewelry #Jewelrydesigner #Jotd #workingmom

Monday, April 18, 2016

Social Media and Why It ISN'T Fair

So I am a small business, apparently.  And over the years as Facebook became the place to be for a business, especially small businesses, I have paid to send my business page out to followers on FB.   So now I have over 1700 followers on FB.  So that seems like a lot, and you would think that when you have that many followers, that when you post something at least a few hundred would see your posts.  And that many would actually like or comment.  However, not in my case.

In my case, sometimes only 10 will see my post, and most often the most is 20.  So why do I think this isn't fair.  First, I actually paid to advertise and received followers, but FB decides whose posts are important or whose aren't important enough to show to the world.  It's bullshit.  If it were truly fair, it would show all posts, regardless of what FB deems as "popular" and what they think isn't popular or important. 

So they pump those that are known and throw the others away.  What if those 1700 other followers actually want to see my post, what if it changed how my small business is looked at, maybe FB should reconsider their approach.

So now there is Instagram.  I have been on that for quite a while and have a couple hundred followers.  It has been pretty good for advertising and sharing my world.  Until recently.  I went from having a ton of views to very few.  Again, it's the same people deciding what's important and what isn't.  If you are being followed by someone then that person has chosen to watch you.  End of story.  In some ways FB/IG are no better than government.  They want to determine what you do, when you do it, what you spend, how you spend it, and then they decide what to do with it all in the end.

Do I sound frustrated, a little. In the scheme does in matter?  No.  But just the same, maybe it would matter if how they did things was for the good of all, and not just a few.

Monday, April 11, 2016

Vacation and Inspiration

I just took a vacation, much needed, from everything, jewelry, my life, and more.  It was a good vacation, although it had it's rough moments.  For instance, my son got food poisoning, ever watch a 2 year old have food poisoning, so sad.  Then 2 days later, an ear infection.  So basically the first 3 days were good, the rest, could have left them behind. 

But just the same it was still good at times.  We played on the beach, built sand castles, looked for treasures, took naps, ate (when feeling well), shopped, yes I always like to contribute to local economies, and just spent time together. 

Even through the rough patches, getting away from it all really puts things into perspective.  It also allows me to think outside the box about things I would like to do for RGD. I came up with a few new ideas, which I am excited about.  I will just have to find the time.  As with everything. 

In the meantime here is a little #vacation #armcandy!!!

Wednesday, March 23, 2016

Traveling & Jewelry

So I can not tell a lie, I love to travel.  Anywhere!  I love to go places 2 hours away, or 12 hours away.  And one of the nice things about having my business is I do get to travel, for shows, PR, buying gems, etc. 

Most recently I was planning to go to Amsterdam and then over to London, my PR firm is there, and I was hoping to maybe stop in and say hello.  Now I am not one to be "scared" but I have to say I am concerned about what is going on across the globe. 

After yesterday, I believe I will not be traveling to Amsterdam and London.  I want to but this is the thing.  I have a child.  I have a beautiful, sweet, fun little boy, who I would not put in harms way ever.  Now if you have read my blog, by now you know 1. my main priority is him 2. that he travels with me, everywhere!  I don't leave home without him.  So yes, he was going with me. 

Now if it were me alone, I would still go.  I would be on the plane, and would figure the rest out.  But I am a mommy now.  I have the responsibility to take care of him, be there for him, and make sure that he is safe and well loved. I take that job seriously!

So what am I saying, Amsterdam, London can wait.  There is always Skype or Facetime, right?

#jewelry #travel #jewelrydesigner #makingithappen #momlife #boutique #publicrelations #cherrypr

Monday, March 14, 2016

New Jewelry Designs

During my time designing and making jewelry, I have managed to get caught up in a few things.  Mostly that I have pieces, that I love to make, but that also sell very well.  They are all fun to do, and very much me, but what happens is through wholesale shows, trunks shows and selling online, those become my staples.  My bread and butter if you will.

But there is the is other part of me that loves doing bigger, chunkier pieces. 

Stone setting is so much fun!  I love finding Turquoise, Laramar, Aquamarine stones and finding them homes in metal.  It is so much fun and the outcome is usually something you want to wear forever.  But they are also more expensive to make therefore they cost more to the buyer, and there isn't always a market for it.

The last 2 shows that  I did, LV and SF, I decided to make a few "one of a kinds" and to see how they do.  Well both shows sold out on all of them.  Most buyers bought a piece or two to compliment the rest of their order.  To create a picture book, a story line, if you will.  It was so exciting for me to have those pieces, that I love making, purchased for stores.

So next I have decided to start creating more difficult pieces to have cast and to really expand my designs to pieces that hopefully will be adored by my customers and their customers, all over !

#jewelrydesigner #jewelry #gemstones #lasvegas #sanfrancisco #rosegilleydesigns

Friday, March 11, 2016

Jewelry and Social Media

I must belong to 1000 different groups online.  From Jewelry specific to women in business to Whiskey and Wine.  It in some ways is overwhelming.  In other ways it can be enlightening.  I have had great conversations with other women business owners to discuss our goals, how we structure our days, who we use for vendors, where we go for marketing and lots of other discussions.  And then sometimes it can be very overwhelming.

My objective is always to grow my business.  I have read a book about "Saying Yes" and in many ways I follow that motto.  I say yes to most things that are brought to me, within reason.  I clearly don't have a huge bankroll.  If I did my business would be at a whole other level, because money talks, but I will save that for another day.  But for the most part I say "yes". 

But with social media, there is this great community of people trying to figure it out.  Some have it done, others are still working towards it.  For me, it sometimes reminds me of all the work I haven't done yet.  Everything I thought I would have done by now, and that I still have a long way to go.

Now I understand many people would look at some of the things that have happened for me and say, yes you have done this, this and this.  And I agree, and understand.  But if you look at your goals, ie business plan, where is it you expect to be in your business, $$$?  What did you say would happen within 3,5,10 years out.  That for me, is the ultimate goal.

So when it comes to social media, it does wonders for my thought process, sometimes I find I get on a soapbox depending on the topic and what I have to contribute, sometimes I just read everything and don't make a peep.  Usually because I am thinking, OH I HAVE TO DO THAT!!!  But regardless what matters is that we remember our own paths.  Our own creations are important and all the other stuff, will come, in time.

#smallbusiness #socialmedia #jewelry #owningit #makingithappen #rosegilleydesigns

Thursday, March 10, 2016

Jewelry and Inspiration

What is the most fun about designing jewelry?  Playing!!

I get the most from spending time playing, not producing, filling orders, or even blogging, but playing.  It's amazing the ideas that come and the different possibilities that arise from just playing.  I play size, textures, metals, stones, different melting of metals, design, and whatever else I can play with.

I happen to find that this is the best part of designing.  As a one woman team, I don't get a lot of time to play.  You probably don't know this, but I blog at 6am in the morning, it is the only time I can.  The rest of the day is a whirlwind of calls, emails, orders, filling, shipping, oh and I have a 2 year old.  So I likely work maybe an hour a day and the rest is about him LOL

So the other day, I don't know how it happened, it must have been his nap, and I must have said fuck it to all the above, but I played.  And I came up with a few new ideas and love some of the pieces.

In addition I took my son to the bookstore the other day, he loves books.  And although it was for him, I was able to throw in 2 minutes to look at jewelry books for me.  And yes I bought a great book for metalsmiths.  I often do this, not for the techniques, although I always learn about new product, new ways of doing things, but for the pictures, the gallery and all the amazing inspiration!!
So I challenge you to step out, play, even if that means just going to the bookstore.

#bookstore #inspiration #jewelry #play #design #jewelrydesigner #rosegilleydesigns

Tuesday, March 8, 2016

Selling Jewelry Online

So I sell most jewelry through stores and boutiques across the U.S.  I have worked hard over the years to put my business in wholesale shows and sell wholesale, it isn't easy.  Doing the shows sometimes can be discouraging if it is slow, if people aren't buying, etc.  And trust me, it happens to all of us.  Each business gets used to the flow eventually but it isn't easy.

In addition to wholesale shows, I sell retail, and more specifically online retail.  Now this is a different story.  Selling jewelry online is an art.  People will spend around $20-$30 online for jewelry without seeing it or touching it.  But my price point is a whole other deal.  It is a difficult price point.  My pieces aren't extravagant, and don't take days to make, so I don't sell them to galleries or at high price points.  But my pieces are all handcrafted, no casting, they are made with precious metals, and yes they require some skill level to make.  Therefore pricing has to be appropriate.  Not to mention I have to be the same if not more than my stores and boutiques.

Which leads me to this, selling retail online is crazy difficult!  I have Etsy, 11main, Amazon Handmade, and I think I sell one piece a month total.  I have many ideas as to why this is.  Those stores that have lower price points, sell more, therefore they often come up more in searches, they are talked about more, and shown more, simply because they sell more, their product may not be beautiful or unique or expensive, but people will pay for it, because it isn't expensive and they don't feel like they are losing out if something doesn't go right.

So, my suggestion.  Good pictures, everyone says that.  It's true.  But think about your price point.  Think about your product.  Look at what the others are doing, and what is selling.  Then decide.

Wednesday, March 2, 2016

Jewelry and Styling

So I had my first experience in the life of a stylist last Monday in LA.  We flew down in the morning to meet with Ivan Bitton, a well known, respected stylist in the fashion industry, and honestly a really friendly man.

We arrived, after being somewhat lost, to an amazing space of fashion couture, jewelry, accessories, shoes that would make you cry and a room full of amazingly friendly people.  Ivan was there and greeted us upon arrival.  He had us walk his space and look through the clothing, designers and ask any questions we may have, he then had us sit and that is where the whirlwind began. 

We discussed fashion, his history, his knowledge, the people around him told us stories, we learned  how everyone got started, why they do what they do and most importantly why they all love it.  I have to say it was amazing and inspiring to be in a room full of people with passion for what they do.  An energy that honestly you don't see most places.

It was inspiring and overwhelming all at the same time.  It definitely put my dreams on another level. It was amazing, Oscars was the next weekend and so it was just buzzing in the style house. 

Truly though, there is so much out there for all of us.  It was great to be surrounded by that energy!!!

Here are some pictures, yes I look a little overwhelmed, but it was good.

#IvanBitton #Rosegilleydesigns #jewelry #wholesale #boutique #stylist #stylehouse #stylistlife #boho #boholife #inspiring